A Bold Vision for Water Management

Burak Adali approached me with a bold vision: creating a fully integrated water purification and management system that would function like a home water factory. Our strong connection from IoX Digital days made translating his vision into design concepts nearly effortless. With Venture Lab Niterra Group's Aquatech vertical showing interest, we needed to rapidly transform this concept into something tangible.

The challenge was creating a system that not only purified water but reimagined the entire water experience – allowing users to customize taste profiles and ensuring safety while maintaining the convenience of a household appliance. The initial concept (originally named "Waterra" before trademark concerns) needed to balance technical innovation with user-centered design, transforming complex water technology into an approachable consumer product.

Concept Visualization & Early Design

Using AI tools, I quickly visualized the system designs and created usage scenarios that brought Burak's vision to life. These visual assets helped communicate the concept and build excitement around the possibilities. We established the core premise: a home water factory that filtered, mineralized, and customized water, available as a standard household appliance.

Building Technical Foundations

The scientific and technical backbone came together when Dr. Kiziltan Yüceil and Nusret Karakaya joined the project. They designed the end-to-end mechanical structure, combining hydro-mechanical and electro-mechanical components. This phase required me to revisit fluid dynamics and physics fundamentals to understand their technical framework—a challenge they patiently supported me through.

From Concept to Collaboration

When the opportunity arose to produce a prototype in Türkiye, we expanded our multidisciplinary approach. We partnered with Osman Cihan Demirel from HSVO Design and Software (a design office that spun off from Fakir Household Appliances), bringing together corporate discipline with startup agility. This connection, facilitated by Buğra Yılmaz, proved invaluable for the project's progression.

Ground-Level Execution

The real-world prototype development highlighted the importance of both technical skills and emotional capabilities like communication and patience. Çağlar Saatli bridged the gaps between engineering and design, while Kagan Inan (mentored by Turan Can Artunc) demonstrated his abilities as a fast, curious multidisciplinary maker. Sevim Artan Akyürek created clean solutions for the concept screen experiences.

Branding & Communication Strategy

Maintaining a design-driven mindset throughout, we built comprehensive branding and communication assets. We created AI-voiced advertising campaigns with different scenarios to measure audience interest and refine our messaging. This approach allowed us to build a cohesive visual and experiential universe while collecting valuable feedback.

From Concept to Reality

The Aquora project has successfully evolved from concept to functional prototype, with several key accomplishments:

• Development of a working prototype that integrates complex water purification technology into a consumer-friendly design
• Creation of a distinctive brand identity and messaging framework that communicates the product's unique value proposition
• Launch of a dedicated landing page at aquora.ai with a waiting list for interested customers
• Formation of a multidisciplinary team capable of addressing technical, design, and market challenges
• Validation of market interest through targeted communication campaigns and audience feedback

This project demonstrates how rapid innovation can occur when the right team comes together with a clear vision. What began as a conceptual idea has transformed into a tangible product with market potential, supported by a comprehensive brand ecosystem.

While this represents a significant milestone, it's only the beginning of Aquora's journey. As more people engage with the concept, the possibilities for innovation continue to expand. The foundation has been laid for ongoing development and refinement based on user feedback and technological advancement.