The Presidency Investment Office sought to elevate their flagship presentation to better communicate Türkiye's investment potential to a global audience. The existing presentation contained valuable, comprehensive content that needed a unified visual language and clearer information hierarchy to match the significance of representing an entire nation.

The Challenge

• Transform a content-rich presentation into a world-class communication tool
• Represent Türkiye's economic potential with data-driven credibility
• Create a design system that could be maintained and updated internally
• Balance professional authority with visual clarity and engagement

This wasn't just a design refresh—it was about giving Türkiye's investment narrative the visual power it deserved. The presentation needed to inspire confidence, communicate complex economic data clearly, and maintain the gravitas expected from a national investment office.

Design Strategy & Collaboration

I partnered with Furkan Kesler, combining our complementary expertise. I focused on design strategy, component hierarchy, and visual balance, while Furkan brought his specialized knowledge in PowerPoint-native development and data visualization techniques.

Key Methodologies

1. Visual Language Development

• Built upon the established design system from the Foreign Direct Investment Strategy project
• Created consistent visual hierarchy across all slide types
• Developed a modular component system for flexibility

2. Data Visualization Approach

• Transformed complex economic data into clear, compelling visuals
• Used storytelling principles to guide information flow
• Designed custom chart templates and infographic elements

3. Technical Implementation

• All graphics and data visualizations built as native PowerPoint elements
• Ensured full editability without external software dependencies
• Created sustainable design system for future updates

Tools & Technologies: PowerPoint (native development), Data visualization frameworks, Design system methodology

Final Deliverable

A comprehensive, professionally redesigned presentation that serves as Türkiye's primary investment communication tool for international audiences.

Key Outcomes

• Visual Transformation: From cluttered, inconsistent slides to a cohesive, prestigious presentation design
• Sustainable System: Fully editable within PowerPoint, enabling the Investment Office team to update content independently
• Sector Versatility: Design components that adapt to different investment sectors and use cases
• Professional Impact: A presentation that matches the gravitas of representing a nation's economic potential

Client Impact

The Investment Office now has a presentation tool that communicates Türkiye's investment opportunities with the professionalism and visual clarity that international investors expect. The native PowerPoint approach ensures the presentation remains current and relevant through ongoing updates.

Key Learning

High-stakes institutional projects require more than visual polish—they demand sustainable design systems that empower clients to maintain quality long after delivery. The combination of design expertise and technical PowerPoint proficiency proved essential for creating a truly usable solution.