The Scale Challenge

Şişecam operates 45 production facilities across 14 countries with 24,000+ employees worldwide. As the only global company operating in all core areas of glass production, they needed a digital presence that matched their industrial scale.

The Complexity Problem

With diverse business units spanning flat glass, glassware, packaging, and chemicals, each serving different markets, the challenge was creating unified corporate communication without losing individual business identities.

The Digital Opportunity

Transform scattered digital touchpoints into a cohesive system that could represent Turkey's 90-year glass manufacturing legacy while supporting future global expansion.

Research & Discovery

• Conducted stakeholder interviews with 10 business units
• Used AI-powered analysis to process interview data into actionable insights
• Mapped sectoral understanding and internal role relationships
• Identified common needs across diverse business areas

Modular Design System

• Created a comprehensive module library serving multiple business areas
• Designed components for scalability and adaptability
• Established flexible design principles over rigid structures
• Enabled seamless connections across the broader ecosystem

Navigation Architecture

• Developed layered navigation system for complex business categories
• Conducted benchmark research on enterprise navigation patterns
• Created contextual adaptability based on user journey
• Built scalable architecture for future expansion

Unified & EnhancedDigital Experience

Successfully unified Şişecam's diverse portfolio under one cohesive digital experience while maintaining individual business unit characteristics. The layered navigation dramatically improved user journey, making it easier for diverse audiences to navigate complex business categories.

Scalable Foundation

The module library established a framework for future digital initiatives, enabling consistent expansion across new markets while maintaining design integrity.

Operational Efficiency

Systematic approach reduced future development time through reusable components and clear design principles.